/* CreometriX — лендинг. Цвета и шрифты те же, что на creometrix.cc: Oswald + Manrope, чёрный, розовый, голубой. */
:root{
  --ink:#0d0d0b; --ink-2:#141410; --ink-3:#111109; --ink-card:#1b1b17;
  --paper:#f9f8f6; --white:#fff;
  --pink:#ff5ecb; --pink-2:#ff7ad4; --pink-deep:#db50a2;
  --cyan:#10b7e3; --cyan-bg:#e8f8fb;
  --lav:#8b8fd6; --violet:#c5a6ff;
  --text:#0f0f0f; --muted:#616161; --muted-2:#8a8780;
  --on-dark:#fff; --on-dark-muted:rgba(255,255,255,.66); --on-dark-dim:rgba(255,255,255,.42);
  --line:rgba(15,15,15,.1); --line-dark:rgba(255,255,255,.12);
  --display:"Oswald",Impact,"Arial Narrow",sans-serif;
  --body:"Manrope",system-ui,-apple-system,"Segoe UI",Roboto,sans-serif;
  --wrap:1320px; --gut:clamp(20px,4vw,56px);
  --sec:clamp(96px,11vw,168px);
  --ease:cubic-bezier(.2,.8,.2,1);
  interpolate-size:allow-keywords;
}
*,*::before,*::after{box-sizing:border-box}
html{-webkit-text-size-adjust:100%;scroll-behavior:smooth;scroll-padding-top:84px}
body{margin:0;background:var(--paper);color:var(--text);font-family:var(--body);font-size:17px;line-height:1.65;overflow-x:hidden;-webkit-font-smoothing:antialiased;text-rendering:optimizeLegibility}
img{display:block;max-width:100%;height:auto}
a{color:inherit;text-decoration:none}
button{font:inherit;color:inherit;background:none;border:0;padding:0;cursor:pointer}
h1,h2,h3,h4,p,ul,figure,blockquote{margin:0}
ul{padding:0;list-style:none}
:focus-visible{outline:2px solid var(--cyan);outline-offset:3px;border-radius:6px}
.wrap{width:100%;max-width:calc(var(--wrap) + 2*var(--gut));margin-inline:auto;padding-inline:var(--gut)}
.sr{position:absolute;width:1px;height:1px;overflow:hidden;clip:rect(0 0 0 0);white-space:nowrap}
.ico{width:24px;height:24px;flex:none;fill:none;stroke:currentColor;stroke-width:1.6;stroke-linecap:round;stroke-linejoin:round}
.ico-fill{fill:currentColor;stroke:none}

/* ---------- типографика ---------- */
.display{font-family:var(--display);font-weight:700;text-transform:uppercase;line-height:.98;letter-spacing:-.005em}
.h-xl{font-size:clamp(46px,7.2vw,116px)}
.h-lg{font-size:clamp(40px,5.6vw,88px)}
.h-md{font-size:clamp(28px,3.2vw,44px)}
.h-sm{font-size:clamp(22px,2vw,28px);line-height:1.08}
.it{font-style:italic}
.c-pink{color:var(--pink)} .c-cyan{color:var(--cyan)} .c-violet{color:var(--violet)}
.eyebrow{display:inline-flex;align-items:center;gap:10px;font-size:12px;font-weight:700;letter-spacing:.2em;text-transform:uppercase}
.eyebrow::before{content:"";width:7px;height:7px;border-radius:50%;background:currentColor;box-shadow:0 0 0 4px color-mix(in srgb,currentColor 18%,transparent)}
.lead{font-size:clamp(17px,1.35vw,20px);line-height:1.6;max-width:56ch}
.muted{color:var(--muted)}

/* ---------- кнопки ---------- */
.btn{--bg:var(--ink);--fg:#fff;display:inline-flex;align-items:center;justify-content:center;gap:14px;min-height:56px;padding:8px 10px 8px 28px;border-radius:999px;background:var(--bg);color:var(--fg);font-weight:700;font-size:15px;line-height:1.25;letter-spacing:.01em;transition:transform .25s var(--ease),box-shadow .25s var(--ease),background-color .25s}
.btn .btn-ar{display:grid;place-items:center;width:40px;height:40px;border-radius:50%;background:color-mix(in srgb,var(--fg) 14%,transparent);transition:transform .3s var(--ease)}
.btn .btn-ar .ico{width:18px;height:18px}
.btn:hover{transform:translateY(-2px)}
.btn:hover .btn-ar{transform:translateX(3px)}
.btn--pink{--bg:var(--pink);--fg:var(--ink)}
.btn--cyan{--bg:var(--cyan);--fg:var(--ink)}
.btn--white{--bg:#fff;--fg:var(--ink)}
.btn--ghost{--bg:transparent;--fg:currentColor;box-shadow:inset 0 0 0 1.5px currentColor}
.btn--ghost:hover{box-shadow:inset 0 0 0 1.5px currentColor}
.btn--caps{font-family:var(--display);font-weight:600;font-size:16px;letter-spacing:.04em;text-transform:uppercase}
.btn--plain{padding:8px 28px}

/* ---------- шапка ---------- */
.hdr{position:fixed;inset:0 0 auto;z-index:50;transition:background-color .3s,box-shadow .3s,color .3s;color:#fff}
/* Стекло включается с первого пикселя прокрутки; над тёмными секциями — тёмное */
.hdr.is-glass{background:rgba(249,248,246,.55);-webkit-backdrop-filter:blur(20px) saturate(1.8);backdrop-filter:blur(20px) saturate(1.8);box-shadow:0 1px 0 rgba(13,13,11,.08);color:var(--text)}
.hdr.is-glass.on-dark{background:rgba(13,13,11,.4);box-shadow:0 1px 0 rgba(255,255,255,.1);color:#fff}
@supports not ((backdrop-filter:blur(1px)) or (-webkit-backdrop-filter:blur(1px))){
  .hdr.is-glass{background:rgba(249,248,246,.95)}
  .hdr.is-glass.on-dark{background:rgba(13,13,11,.92)}
}
.hdr-in{display:flex;align-items:center;gap:28px;height:76px}
.logo{display:inline-flex;align-items:center}
.logo svg{height:20px;width:auto}
.nav{display:flex;gap:4px;margin-inline:auto}
.nav a{padding:8px 12px;border-radius:999px;font-size:14px;font-weight:600;opacity:.78;transition:opacity .2s,background-color .2s}
.nav a:hover,.nav a.is-active{opacity:1;background:color-mix(in srgb,currentColor 9%,transparent)}
.hdr-act{display:flex;align-items:center;gap:10px}
.lang{display:flex;padding:3px;border-radius:999px;box-shadow:inset 0 0 0 1px color-mix(in srgb,currentColor 22%,transparent);font-size:12px;font-weight:700}
.lang a{padding:6px 10px;border-radius:999px;opacity:.7}
.lang a[aria-current]{background:currentColor;opacity:1}
.lang a[aria-current] span{color:var(--ink);mix-blend-mode:normal}
.hdr.is-glass:not(.on-dark) .lang a[aria-current] span{color:#fff}
.login{padding:8px 12px;font-size:14px;font-weight:600;opacity:.8}
.login:hover{opacity:1}
.hdr .btn{min-height:44px;padding:6px 22px;font-size:14px}
.burger{display:none;width:44px;height:44px;border-radius:50%;place-items:center;box-shadow:inset 0 0 0 1px color-mix(in srgb,currentColor 25%,transparent)}
.mnav{position:fixed;inset:0;z-index:60;background:var(--ink);color:#fff;padding:20px var(--gut) 40px;display:flex;flex-direction:column;gap:28px;overflow:auto}
.mnav[hidden]{display:none}
.mnav-top{display:flex;justify-content:space-between;align-items:center;height:56px}
.mnav nav{display:flex;flex-direction:column}
.mnav nav a{font-family:var(--display);font-weight:600;text-transform:uppercase;font-size:34px;line-height:1.2;padding:8px 0;border-bottom:1px solid var(--line-dark)}
.mnav .btn{align-self:flex-start}

/* ---------- reveal ---------- */
.rv{opacity:0;transform:translateY(28px);transition:opacity .9s var(--ease),transform .9s var(--ease);transition-delay:var(--d,0s)}
.rv.in{opacity:1;transform:none}
.no-js .rv{opacity:1;transform:none}

/* ---------- секции ---------- */
.sec{padding-block:var(--sec);position:relative}
.sec-head{display:grid;gap:28px 64px;margin-bottom:clamp(56px,6vw,88px)}
@media (min-width:960px){.sec-head--split{grid-template-columns:minmax(0,1.5fr) minmax(0,1fr);align-items:end}}
.count{font-family:var(--display);font-weight:500;font-size:14px;letter-spacing:.2em;display:inline-flex;align-items:center;gap:14px}
.count b{font-weight:700;font-size:15px}
.count::after{content:"";width:56px;height:1px;background:currentColor;opacity:.4}

/* ---------- HERO ---------- */
.hero{position:relative;background:var(--ink);color:#fff;overflow:hidden;isolation:isolate}
.hero::before{content:"";position:absolute;inset:-20% -10% auto auto;width:70vw;height:70vw;max-width:1100px;max-height:1100px;background:radial-gradient(closest-side,rgba(255,94,203,.22),transparent 70%);z-index:-1}
.hero::after{content:"";position:absolute;inset:auto auto -30% -10%;width:60vw;height:60vw;max-width:900px;max-height:900px;background:radial-gradient(closest-side,rgba(16,183,227,.16),transparent 70%);z-index:-1}
.hero-in{display:grid;grid-template-columns:minmax(0,1.05fr) minmax(0,1fr);gap:clamp(32px,5vw,80px);align-items:center;min-height:min(100svh,980px);padding-top:120px;padding-bottom:72px}
.hero-copy{position:relative;z-index:2}
.hero h1{font-size:clamp(44px,5.4vw,90px);margin-bottom:clamp(28px,3vw,40px)}
.hero-for{font-family:var(--display);font-weight:600;text-transform:uppercase;font-size:clamp(19px,1.6vw,24px);line-height:1;margin-bottom:clamp(28px,3vw,40px)}
.hero-for p{margin-bottom:14px;color:var(--on-dark-muted)}
/* Цветные бейджи: hero и площадки в «Рабочем пространстве» */
.chips{display:flex;flex-wrap:wrap;gap:10px;list-style:none;margin:0;padding:0}
.chip{padding:9px 16px 10px;border-radius:999px;color:var(--ink);font-family:var(--display);font-weight:600;text-transform:uppercase;line-height:1}
.chip--pink{background:var(--pink)}
.chip--cyan{background:var(--cyan)}
.chip--violet{background:var(--violet)}
.chip--white{background:var(--white)}
.chip--lav{background:var(--lav)}
.chip--ink{background:var(--ink);color:#fff}
.chip--deep{background:var(--pink-deep);color:#fff}
.hero .lead{color:var(--on-dark-muted);margin-bottom:clamp(32px,3.4vw,44px);max-width:48ch}
.hero-cta{display:flex;flex-wrap:wrap;gap:14px}

/* стена креативов */
.hero-vis{position:relative}
/* Маска режет содержимое по границам .wall, поэтому блок доходит до края окна на любой ширине, а размер конструкции держит .wall-tilt */
.wall{--bleed:max(var(--gut),(100vw - var(--wrap))/2);position:relative;height:min(86svh,860px);margin-right:calc(-1*var(--bleed));margin-left:-80px;
  -webkit-mask-image:linear-gradient(180deg,transparent 0,#000 14%,#000 86%,transparent 100%),linear-gradient(90deg,transparent 0,#000 80px);
  -webkit-mask-composite:source-in;
  mask-image:linear-gradient(180deg,transparent 0,#000 14%,#000 86%,transparent 100%),linear-gradient(90deg,transparent 0,#000 80px);
  mask-composite:intersect}
.wall-tilt{position:absolute;inset:-12% calc(var(--bleed) - var(--gut) - 44px) -12% 60px;display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:16px;transform:rotate(-7deg)}
.wall-col{overflow:hidden}
.wall-track{display:flex;flex-direction:column;gap:16px;animation:wall-up var(--dur,60s) linear infinite}
.wall-col:nth-child(2) .wall-track{animation-direction:reverse}
.wall:hover .wall-track{animation-play-state:paused}
@keyframes wall-up{to{transform:translateY(calc(-50% - 8px))}}
.cr{position:relative;overflow:hidden;aspect-ratio:4/5;background:var(--ink-card)}
.cr img{width:100%;height:100%;object-fit:cover;transition:transform .8s var(--ease)}
.cr:hover img{transform:scale(1.05)}
.cr figcaption{position:absolute;left:10px;bottom:10px;padding:5px 10px;border-radius:999px;background:rgba(13,13,11,.62);backdrop-filter:blur(8px);-webkit-backdrop-filter:blur(8px);color:#fff;font-size:11px;font-weight:700;letter-spacing:.06em;text-transform:uppercase}

/* ---------- бегущая строка ---------- */
.ticker{background:var(--cyan);color:var(--ink);overflow:hidden;padding:18px 0}
.ticker-track{display:flex;width:max-content;animation:tick 38s linear infinite}
.ticker-track span{display:inline-flex;align-items:center;gap:36px;padding-right:36px;font-family:var(--display);font-weight:600;font-size:clamp(18px,1.6vw,24px);text-transform:uppercase;letter-spacing:.02em;white-space:nowrap}
.ticker-track .st{width:14px;height:14px}
@keyframes tick{to{transform:translateX(-50%)}}

/* ---------- 3 причины ---------- */
/* Сравнение с ChatGPT: таблица, на узком контейнере — карточки */
.nowrap{white-space:nowrap}
.cmp{container:cmp/inline-size}
.cmp table{width:100%;border-collapse:separate;border-spacing:0;table-layout:fixed;--l-cx:"CreometriX";--l-ai:"ChatGPT"}
.cmp .c-param{width:28%} .cmp .c-cx{width:38%} .cmp .c-ai{width:34%}
.cmp th,.cmp td{text-align:left;vertical-align:top;padding:24px 28px}
.cmp thead th{padding-block:28px 22px;font-family:var(--display);font-weight:600;font-size:22px;text-transform:uppercase;line-height:1}
.cmp thead .cx{background:var(--ink);color:#fff;vertical-align:middle}
.cmp-logo{display:block;height:24px;width:auto}
.cmp tbody th,.cmp tbody td{border-top:1px solid var(--line)}
.cmp tbody th{font-family:var(--display);font-weight:600;font-size:clamp(17px,1.4vw,21px);text-transform:uppercase;line-height:1.15;padding-top:28px}
.cmp tbody .cx{background:var(--ink);color:#fff;border-top-color:var(--line-dark)}
.cmp tbody .ai{color:var(--muted)}
.cmp-p{display:flex;align-items:center;gap:16px}
.cmp-ico{flex:none;display:grid;place-items:center;width:44px;height:44px;margin-block:-8px;background:rgba(255,94,203,.14);color:var(--pink-deep)}
.cmp-ico .ico{width:22px;height:22px;stroke-width:1.8}
.cmp-st{display:flex;align-items:flex-start;gap:14px;font-size:15px;line-height:1.5}
.cmp-st>i{flex:none;display:grid;place-items:center;width:28px;height:28px;border-radius:50%;margin-top:-2px}
.cmp-st .ico{width:15px;height:15px;stroke-width:2.6}
.cmp-st--cx>i{background:var(--pink);color:var(--ink)}
.cmp-st--part>i{box-shadow:inset 0 0 0 1.5px var(--muted-2);color:var(--muted)}
@container cmp (width < 720px){
  .cmp table,.cmp tbody,.cmp tr,.cmp th,.cmp td{display:block;width:auto}
  .cmp thead{display:none}
  .cmp tr{margin-bottom:12px;overflow:hidden;background:#fff;box-shadow:inset 0 0 0 1px var(--line)}
  .cmp tbody th,.cmp tbody td{border-top:0;padding:14px 18px}
  /* Общий заголовок параметра, под ним две равные половины: CreometriX слева, ChatGPT справа */
  .cmp tr{display:grid;grid-template-columns:repeat(2,minmax(0,1fr))}
  .cmp tr>th{grid-column:1/-1}
  .cmp tbody th{padding:12px 14px}
  .cmp-ico{margin-block:0}
  .cmp tbody td{padding:14px 14px 16px}
  .cmp-st{flex-direction:column;gap:8px;font-size:14px;line-height:1.45}
  .cmp-st>i{width:24px;height:24px;margin-top:0}
  .cmp td::before{display:block;margin-bottom:8px;font-size:11px;font-weight:700;letter-spacing:.18em;text-transform:uppercase}
  .cmp td.cx::before{content:var(--l-cx);color:var(--pink)}
  .cmp td.ai::before{content:var(--l-ai);color:var(--muted-2)}
}
.reasons{padding-top:var(--sec);padding-bottom:0}
.reasons h2{font-size:clamp(46px,8.4vw,136px);color:var(--pink);line-height:.92}
.reasons-idx{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:20px;margin-top:clamp(48px,5vw,72px);border-top:1px solid var(--line);padding-top:28px}
.reasons-idx a{display:flex;align-items:flex-start;gap:16px;font-family:var(--display);font-weight:600;text-transform:uppercase;font-size:clamp(21px,1.9vw,28px);line-height:1.15;transition:color .2s}
.reasons-idx a:hover{color:var(--pink)}
.reasons-idx b{font-weight:500;font-size:14px;letter-spacing:.18em;color:var(--muted-2);padding-top:.35em}
/* Стрелка вниз: показывает, что это ссылка на раздел ниже */
.reasons-idx .ico{display:inline-block;width:.8em;height:.8em;margin-left:.35em;vertical-align:-.06em;stroke-width:2.6;rotate:90deg;color:var(--pink);transition:translate .2s}
.reasons-idx a:hover .ico{translate:0 3px}

/* ---------- качество ---------- */
.quality h2 .c-cyan{display:block}
.q-grid{display:grid;grid-template-columns:repeat(5,minmax(0,1fr));gap:14px}
.q-card{position:relative;aspect-ratio:4/5;overflow:hidden;background:#ece9e3;transition:transform .5s var(--ease)}
.q-card img{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;transition:opacity .9s ease,transform .8s var(--ease)}
.q-card img + img{opacity:0}
.q-card.is-b img:first-child{opacity:0}
.q-card.is-b img + img{opacity:1}
.q-card figcaption{position:absolute;left:12px;bottom:12px;padding:5px 11px;border-radius:999px;background:rgba(255,255,255,.88);color:var(--ink);font-size:11px;font-weight:700;letter-spacing:.06em;text-transform:uppercase;opacity:0;transform:translateY(6px);transition:opacity .35s,transform .35s var(--ease)}
@media (hover:hover){.q-card:hover{transform:translateY(-6px)}.q-card:hover img{transform:scale(1.04)}.q-card:hover figcaption{opacity:1;transform:none}}
.q-grid .q-card:nth-child(5n+2),.q-grid .q-card:nth-child(5n+4){margin-top:48px}

/* ---------- рабочее пространство ---------- */
.workspace{background:var(--cyan-bg)}
.workspace h2 .c-cyan{display:block}
.ws-grid{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:20px}
.ws-card{display:flex;flex-direction:column;gap:28px;padding:clamp(28px,2.6vw,40px);background:#fff;transition:transform .4s var(--ease)}
.ws-card:hover{transform:translateY(-6px)}
.ws-top{display:flex;justify-content:space-between;align-items:center}
.ico-tile{display:grid;place-items:center;width:64px;height:64px;background:var(--pink);color:var(--ink)}
.ico-tile .ico{width:30px;height:30px}
.ico-tile--cyan{background:var(--cyan)} .ico-tile--ink{background:var(--ink);color:var(--pink)} .ico-tile--violet{background:var(--violet)}
.ws-num{font-family:var(--display);font-weight:700;font-size:56px;line-height:1;color:transparent;-webkit-text-stroke:1.5px rgba(15,15,15,.18)}
.ws-card h3{font-size:clamp(28px,2.4vw,36px)}
.ws-type{display:block;margin-bottom:12px;font-size:12px;font-weight:700;letter-spacing:.18em;text-transform:uppercase;color:var(--muted-2)}
.tools{display:flex;flex-wrap:wrap;gap:8px}
.tools li{padding:8px 14px;border-radius:999px;background:var(--cyan-bg);font-family:var(--display);font-weight:600;font-size:15px;letter-spacing:.03em;text-transform:uppercase}
.ws-card p{margin-top:auto;padding-top:24px;border-top:1px solid var(--line);color:var(--muted)}
.ws-for{margin-top:32px}
.ws-for p{margin-bottom:14px;font-size:12px;font-weight:700;letter-spacing:.18em;text-transform:uppercase;color:var(--muted-2)}
.ws-for .chip{font-size:clamp(16px,1.3vw,19px)}
.ws-for .chip--white{box-shadow:inset 0 0 0 1.5px var(--line)}
.ws-lang{margin-top:20px;display:flex;align-items:center;justify-content:center;gap:20px;padding:30px clamp(24px,3vw,48px);background:var(--ink);color:#fff;text-align:center}
.ws-lang .ico{width:34px;height:34px;color:var(--cyan);animation:spin 18s linear infinite}
.ws-lang p{font-family:var(--display);font-weight:600;text-transform:uppercase;font-size:clamp(18px,2vw,28px);letter-spacing:.02em;line-height:1.15}
@keyframes spin{to{transform:rotate(360deg)}}

/* ---------- экономия ---------- */
.savings{background:var(--pink);color:var(--ink);overflow:hidden}
.savings .eyebrow{color:var(--ink)}
.sv-head{text-align:center;display:grid;justify-items:center;gap:32px;margin-bottom:clamp(56px,6vw,96px)}
.sv-head h2{text-wrap:balance}
.sv-head h2 .it{display:block}
.sv-stats{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:20px}
.stat{display:flex;flex-direction:column;gap:20px;padding:clamp(28px,2.6vw,40px);background:var(--ink);color:#fff;min-height:340px;container-type:inline-size}
.stat .ico-tile{background:rgba(255,94,203,.14);color:var(--pink);width:56px;height:56px}
.stat .ico-tile .ico{width:26px;height:26px}
/* Цифры всегда в одну строку: размер от ширины карточки */
.stat strong{font-family:var(--display);font-weight:700;text-transform:uppercase;font-size:clamp(32px,17cqi,64px);line-height:1;white-space:nowrap;color:var(--pink);margin-top:auto}
.stat h3{font-size:22px;font-weight:700;line-height:1.3}
.stat p{color:var(--on-dark-muted);font-size:16px}
/* Расчёт: три карточки по сетке статистики, знаки — на стыках */
.calc{position:relative;margin-top:20px;display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:20px}
.calc > div{padding:28px clamp(22px,2.4vw,36px);display:flex;flex-direction:column;gap:12px;background:rgba(13,13,11,.08);box-shadow:inset 0 0 0 1px rgba(13,13,11,.14)}
.calc .op{position:absolute;z-index:1;top:50%;left:calc((100% - 40px)/3 + 10px);translate:-50% -50%;display:grid;place-items:center;width:44px;height:44px;border-radius:50%;background:var(--ink);color:var(--pink);font-family:var(--display);font-weight:600;font-size:28px;line-height:1;box-shadow:0 0 0 6px var(--pink)}
.calc .op .ico{width:20px;height:20px;stroke-width:2.2}
.calc .op:nth-of-type(2){left:calc((100% - 40px)*2/3 + 30px)}
.calc small{display:flex;align-items:center;gap:10px;font-size:12px;font-weight:700;letter-spacing:.18em;text-transform:uppercase;opacity:.7}
.calc small .ico{width:18px;height:18px}
.calc p{font-size:18px;font-weight:600;line-height:1.4}
.calc > .win{background:var(--ink);color:#fff;box-shadow:none}
.win-sum{display:block;margin-bottom:4px;font-family:var(--display);font-weight:700;font-size:clamp(30px,2.6vw,40px);line-height:1;text-transform:uppercase;color:var(--pink)}
.calc .win small{color:var(--pink);opacity:1}

/* ---------- как это работает ---------- */
.how{background:var(--ink);color:#fff;overflow:hidden}
.how .eyebrow{color:var(--cyan)}
.how .sec-head .lead{color:var(--on-dark-muted)}
.steps{position:relative;display:grid;gap:clamp(56px,6vw,96px)}
.steps::before{content:"";position:absolute;top:0;bottom:0;left:50%;width:1px;background:linear-gradient(180deg,transparent,rgba(255,255,255,.18) 8%,rgba(255,255,255,.18) 92%,transparent)}
.step{position:relative;display:grid;grid-template-columns:minmax(0,1fr) minmax(0,1fr);gap:clamp(40px,6vw,104px);align-items:center}
.step-dot{position:absolute;left:50%;top:50%;translate:-50% -50%;display:grid;place-items:center;width:56px;height:56px;border-radius:50%;background:var(--ink);box-shadow:inset 0 0 0 1.5px var(--pink);font-family:var(--display);font-weight:700;font-size:20px;color:var(--pink);z-index:2}
.step:nth-child(even) .step-copy{order:2}
.step:nth-child(even) .step-img{margin-left:auto}
.step-label{display:inline-block;margin-bottom:22px;font-family:var(--display);font-weight:700;font-size:clamp(28px,2.6vw,40px);line-height:1}
.step h3,.step-wide h3{font-size:clamp(36px,4.2vw,64px);color:var(--pink);font-style:italic;line-height:.98}
.step-list{margin-top:28px;display:grid;gap:12px}
.step-list li{display:flex;align-items:center;gap:16px;font-family:var(--display);font-weight:600;font-size:clamp(22px,2vw,30px);text-transform:uppercase;font-style:italic;color:var(--pink);line-height:1}
.step-list .ico-tile{width:48px;height:48px;background:rgba(255,94,203,.12);color:var(--pink)}
.step-list .ico-tile .ico{width:22px;height:22px}
.step-vis{position:relative}
.step-img{max-width:500px;overflow:hidden}
.step-img img{width:100%;aspect-ratio:1;object-fit:cover}

/* мокапы плейсментов (шаг 3) */
/* Шаг 3 на всю ширину: вкладки площадок и все их форматы в один ряд.
   flex-grow пропорционален соотношению сторон, поэтому кадры одной высоты;
   --sum (сумма соотношений) ограничивает высоту ряда. */
.step-wide{position:relative;margin-top:clamp(56px,6vw,96px);padding-top:96px;text-align:center}
.step-wide .step-dot{top:0;translate:-50% 0}
.step-wide h3{max-width:22ch;margin-inline:auto}
.fmt-box{margin-top:clamp(36px,4vw,56px);text-align:left}
.fmt-tabs{display:flex;flex-wrap:wrap;justify-content:center;gap:10px}
.fmt-tab{flex:none;padding:12px 22px;border-radius:999px;border:1px solid rgba(255,255,255,.16);font-family:var(--display);font-weight:600;font-size:16px;letter-spacing:.03em;text-transform:uppercase;line-height:1;color:var(--on-dark-muted);transition:background-color .2s,border-color .2s,color .2s}
.fmt-tab:hover{color:#fff;border-color:rgba(255,255,255,.4)}
.fmt-tab[aria-selected="true"]{background:var(--pink);border-color:var(--pink);color:var(--ink)}
.fmt-tab:focus-visible{outline:2px solid #fff;outline-offset:3px}
.fmt-panel{margin-top:clamp(20px,2.4vw,32px);padding:clamp(20px,3vw,40px);background:var(--ink-card)}
.fmt-panel[hidden]{display:none}
.fmt-row{--gap:clamp(10px,1.4vw,18px);display:flex;align-items:flex-end;gap:var(--gap);max-width:calc(var(--sum)*440px + (var(--n) - 1)*var(--gap));margin-inline:auto}
.fmt{flex:var(--ar) 1 0;min-width:0}
.fmt-frame{aspect-ratio:var(--ar);overflow:hidden;background:#000}
.fmt-frame img{width:100%;height:100%;object-fit:cover}
.fmt figcaption{margin-top:12px;display:grid;gap:2px;line-height:1.3}
.fmt figcaption b{font-family:var(--display);font-weight:700;font-size:clamp(16px,1.4vw,20px);color:var(--pink)}
.fmt figcaption small{font-size:11px;letter-spacing:.04em;color:var(--on-dark-dim)}
.fmt figcaption span{font-size:13px;color:var(--on-dark-muted)}

/* ---------- основатель ---------- */
.founder{background:var(--lav)}
.fd{display:grid;grid-template-columns:minmax(0,.8fr) minmax(0,1.6fr);gap:clamp(32px,5vw,80px);align-items:start}
.fd-side{position:sticky;top:110px;display:grid;gap:24px}
.fd-photo{overflow:hidden;aspect-ratio:4/5}
.fd-photo img{width:100%;height:100%;object-fit:cover;object-position:50% 40%}
.fd-who{display:flex;align-items:center;justify-content:space-between;gap:16px}
.fd-who p{font-family:var(--display);font-weight:700;font-size:clamp(22px,2vw,28px);text-transform:uppercase;line-height:1.1}
.tg-btn{display:grid;place-items:center;width:60px;height:60px;border-radius:50%;background:var(--ink);color:#fff;flex:none;transition:transform .25s var(--ease),background-color .25s}
.tg-btn:hover{transform:rotate(-12deg) scale(1.06);background:var(--cyan);color:var(--ink)}
.tg-btn .ico{width:26px;height:26px}
.fd-card{background:#fff;padding:clamp(32px,5vw,72px)}
.fd-card h3{font-size:clamp(26px,2.4vw,34px);font-weight:800;margin-bottom:32px;font-family:var(--body);letter-spacing:-.01em}
.fd-text{display:grid;gap:24px;max-width:62ch;color:#3c3c3c;font-size:17.5px;line-height:1.75}
.pull{margin:16px 0;padding:8px 0 8px 28px;border-left:4px solid var(--pink);font-family:var(--display);font-weight:600;font-size:clamp(26px,2.6vw,38px);line-height:1.1;text-transform:uppercase;color:var(--ink)}
.fd-more{display:grid;gap:24px}
.fd-toggle{margin-top:36px;display:inline-flex;align-items:center;gap:12px;padding:14px 24px;border-radius:999px;background:var(--ink);color:#fff;font-family:var(--display);font-weight:600;letter-spacing:.06em;font-size:15px}
.fd-toggle:hover{background:var(--pink);color:var(--ink)}

/* ---------- суперкреативность ---------- */
.super{position:relative;background:var(--ink);color:#fff;overflow:hidden;isolation:isolate;min-height:clamp(560px,52vw,760px);display:flex;align-items:center}
.super-bg{position:absolute;inset:0;z-index:-2}
.super-bg img{width:100%;height:100%;object-fit:cover;object-position:70% 50%}
.super::before{content:"";position:absolute;inset:0;z-index:-1;background:linear-gradient(90deg,rgba(13,13,11,.92) 0%,rgba(13,13,11,.72) 38%,rgba(13,13,11,.08) 70%)}
.super h2{margin-bottom:32px;max-width:14ch}
.super .lead{color:rgba(255,255,255,.82);max-width:46ch}
.super .lead + .lead{margin-top:12px}
.super .btn{margin-top:44px}

/* ---------- что изменится ---------- */
.changes{background:var(--pink-2);padding-bottom:clamp(64px,7vw,96px)}
.changes h2{text-align:center;margin-bottom:clamp(56px,6vw,88px)}
.ch-grid{display:grid;grid-template-columns:repeat(6,minmax(0,1fr));gap:20px}
.ch{grid-column:span 2;display:flex;flex-direction:column;gap:22px;padding:clamp(28px,2.6vw,40px);background:var(--ink-2);color:#fff;transition:transform .4s var(--ease)}
.ch:hover{transform:translateY(-6px)}
.ch:nth-child(4),.ch:nth-child(5){grid-column:span 3}
.ch .ico-tile{background:var(--pink);color:var(--ink);width:60px;height:60px}
.ch h3{font-size:clamp(24px,2vw,30px);color:var(--pink);line-height:1.05}
.ch p{color:var(--on-dark-muted);font-size:16px;margin-top:auto}

/* ---------- отзывы ---------- */
.reviews{background:var(--pink-2);padding-top:clamp(64px,7vw,96px);overflow:hidden}
.rv-head{display:flex;flex-wrap:wrap;align-items:flex-end;justify-content:space-between;gap:24px;margin-bottom:40px}
.rv-head h2{font-size:clamp(40px,5vw,72px)}
.rv-ctrl{display:flex;align-items:center;gap:12px}
.rv-arrow{display:grid;place-items:center;width:56px;height:56px;border-radius:50%;box-shadow:inset 0 0 0 1.5px var(--ink);transition:background-color .2s,color .2s,opacity .2s}
.rv-arrow:hover:not(:disabled){background:var(--ink);color:#fff}
.rv-arrow:disabled{opacity:.3;cursor:default}
.slider{display:flex;gap:20px;overflow-x:auto;scroll-snap-type:x mandatory;scroll-behavior:smooth;overscroll-behavior-x:contain;scrollbar-width:none;
  padding-left:max(var(--gut),calc((100vw - var(--wrap))/2));padding-right:var(--gut);scroll-padding-left:max(var(--gut),calc((100vw - var(--wrap))/2));padding-bottom:8px;cursor:grab}
.slider::-webkit-scrollbar{display:none}
.slider.is-drag{cursor:grabbing;scroll-snap-type:none;scroll-behavior:auto}
.slider.is-drag *{pointer-events:none;user-select:none}
.rcard{flex:0 0 clamp(300px,40vw,560px);scroll-snap-align:start;display:flex;flex-direction:column;gap:24px;padding:clamp(28px,3vw,44px);background:var(--paper)}
.rcard-top{display:flex;align-items:center;gap:18px}
.rcard-top img{width:72px;height:72px;border-radius:50%;object-fit:cover;flex:none}
.tag{display:inline-block;margin-bottom:8px;padding:5px 12px;border-radius:999px;background:var(--pink);color:var(--ink);font-family:var(--display);font-weight:600;font-size:13px;letter-spacing:.06em;text-transform:uppercase}
.rcard-top h3{font-family:var(--display);font-weight:600;font-size:18px;line-height:1.2;text-transform:uppercase}
.rcard-top h3 span{display:block;font-weight:500;color:var(--muted);font-size:14px;letter-spacing:.02em}
.rcard .ico-q{width:36px;height:36px;color:var(--pink)}
.rcard blockquote{font-size:16.5px;line-height:1.7;color:#333}
.rcard-link{margin-top:auto;display:inline-flex;align-items:center;gap:12px;font-weight:700;font-size:14px;align-self:flex-start;padding:6px 16px 6px 6px;border-radius:999px;box-shadow:inset 0 0 0 1px var(--line)}
.rcard-link:hover{background:#fff}
.rcard-link svg{width:32px;height:32px;padding:7px;border-radius:50%;background:var(--ink);fill:#fff}
.rv-bar{margin-top:40px;height:3px;border-radius:3px;background:rgba(13,13,11,.14);overflow:hidden}
.rv-bar i{display:block;height:100%;width:var(--p,25%);background:var(--ink);border-radius:3px;transform:translateX(var(--x,0));transition:transform .2s linear}

/* ---------- технический профиль (скрыт) ---------- */
#cx-features-preview[hidden]{display:none}

/* ---------- цены ---------- */
.pricing{background:#fff}
.pr-head{display:grid;justify-items:center;text-align:center;gap:24px;margin-bottom:clamp(48px,5vw,72px)}
.pr-head h2{font-size:clamp(64px,9vw,148px)}
.pr-head .lead{color:var(--muted)}
.warn{display:inline-flex;align-items:center;gap:14px;padding:12px 22px 12px 14px;background:var(--ink);color:#fff;font-size:14px;font-weight:600;text-align:left}
.warn .ico{color:var(--pink);width:22px;height:22px}
.pr-grid{display:grid;grid-template-columns:repeat(4,minmax(0,1fr));gap:20px;align-items:stretch}
.plan{display:flex;flex-direction:column;padding:clamp(28px,2.4vw,36px);background:var(--paper);box-shadow:inset 0 0 0 1px var(--line)}
.plan-top{display:flex;justify-content:space-between;align-items:center;margin-bottom:28px}
.plan-top small{font-size:12px;font-weight:700;letter-spacing:.2em;text-transform:uppercase;color:var(--muted)}
.plan .ico-tile{width:48px;height:48px;background:#fff;color:var(--ink);box-shadow:inset 0 0 0 1px var(--line)}
.plan .ico-tile .ico{width:22px;height:22px}
.price{font-family:var(--display);font-weight:700;font-size:clamp(46px,4vw,60px);line-height:1;text-transform:uppercase;margin-bottom:18px}
.price small{font-size:.42em;font-weight:600;opacity:.6}
.plan-desc{font-size:14.5px;line-height:1.65;color:var(--muted)}
.plan ul{margin-top:28px;padding-top:24px;border-top:1px solid var(--line);display:grid;gap:14px;margin-bottom:36px}
.plan li{display:flex;gap:12px;font-size:15px;line-height:1.5}
.plan li .ico{width:20px;height:20px;color:var(--cyan);margin-top:1px}
.plan .btn{margin-top:auto;width:100%;min-height:58px;text-align:center}
.plan--hot{background:var(--ink);color:#fff;transform:translateY(-12px)}
.plan--hot .plan-top small{color:var(--pink)}
.plan--hot .price{color:var(--pink)}
.plan--hot .price small{color:#fff}
.plan--hot .plan-desc{color:var(--on-dark-muted)}
.plan--hot ul{border-color:var(--line-dark)}
.plan--hot li .ico{color:var(--pink)}
.plan--hot .ico-tile{background:var(--pink);box-shadow:none}

/* ---------- телеграм ---------- */
.tg{background:#fff;padding-bottom:var(--sec)}
.tg-card{position:relative;overflow:hidden;isolation:isolate;min-height:520px;display:grid;grid-template-columns:1fr 1fr;align-items:center;background:#dfe6ff}
.tg-bg{position:absolute;inset:0;z-index:-1}
.tg-bg img{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;object-position:left center;opacity:0;transition:opacity 1.6s ease}
.tg-bg img.on{opacity:1}
.tg-copy{grid-column:2;padding:clamp(32px,4vw,64px);margin:24px;background:rgba(255,255,255,.72);backdrop-filter:blur(18px);-webkit-backdrop-filter:blur(18px)}
.tg-copy h2{font-size:clamp(34px,3.6vw,56px);margin-bottom:24px}
.tg-copy p{color:#3c3c3c;margin-bottom:32px}
.tg-copy .btn .btn-ar{background:var(--cyan);color:var(--ink)}

/* ---------- FAQ ---------- */
.faq{background:var(--ink-2);color:#fff}
.faq-in{display:grid;grid-template-columns:minmax(0,.8fr) minmax(0,1.4fr);gap:clamp(40px,6vw,96px);align-items:start}
.faq-side{position:sticky;top:120px}
.faq-side h2{font-size:clamp(52px,6vw,96px)}
.faq-side h2 .it{display:block}
.faq-side .ico-tile{margin-top:40px;width:72px;height:72px}
.faq-side .ico-tile .ico{width:34px;height:34px}
.qa{border-bottom:1px solid var(--line-dark)}
.qa:first-child{border-top:1px solid var(--line-dark)}
.qa summary{list-style:none;display:flex;align-items:center;justify-content:space-between;gap:24px;padding:28px 0;cursor:pointer;font-size:clamp(18px,1.6vw,22px);font-weight:600;line-height:1.35}
.qa summary::-webkit-details-marker{display:none}
.qa summary i{display:grid;place-items:center;flex:none;width:40px;height:40px;border-radius:50%;box-shadow:inset 0 0 0 1px var(--line-dark);transition:transform .35s var(--ease),background-color .3s,color .3s}
.qa summary i .ico{width:18px;height:18px}
.qa summary:hover i{background:rgba(255,255,255,.08)}
.qa[open] summary i{transform:rotate(45deg);background:var(--pink);color:var(--ink);box-shadow:none}
.qa::details-content{block-size:0;overflow:hidden;transition:block-size .45s var(--ease),content-visibility .45s allow-discrete}
.qa[open]::details-content{block-size:auto}
.qa p{padding:0 64px 32px 0;color:var(--on-dark-muted);font-size:16.5px;line-height:1.75;max-width:64ch}

/* ---------- футер ---------- */
.ftr{background:var(--ink-3);color:#fff;padding:clamp(72px,8vw,112px) 0 40px}
.ftr-top{display:flex;flex-wrap:wrap;justify-content:space-between;align-items:flex-end;gap:40px;padding-bottom:56px;border-bottom:1px solid var(--line-dark)}
.ftr .logo svg{height:26px;margin-bottom:24px}
.ftr-top p{max-width:46ch;color:var(--on-dark-muted);font-size:15px}
.ftr-bot{display:flex;flex-wrap:wrap;justify-content:space-between;gap:16px 32px;padding-top:32px;font-size:14px;color:var(--on-dark-dim)}
.ftr-bot nav{display:flex;flex-wrap:wrap;gap:12px 28px}
.ftr-bot a:hover{color:#fff}
.ftr-cookie{color:inherit;font:inherit}
.ftr-cookie:hover{color:#fff}

/* Документы */
.doc-hero{padding:clamp(128px,14vw,184px) 0 clamp(48px,6vw,72px);background:var(--ink);color:#fff}
.doc{padding:clamp(48px,6vw,88px) 0 clamp(72px,8vw,112px)}
.doc-body{max-width:76ch;font-size:16px;line-height:1.65}
.doc-body h2{margin-top:48px;font-family:var(--display);font-weight:600;font-size:clamp(24px,2.4vw,32px);line-height:1.15;text-transform:uppercase}
.doc-body h3{margin-top:28px;font-weight:700;font-size:18px;line-height:1.3}
.doc-body p,.doc-body ul,.doc-body ol{margin-top:14px}
.doc-body ul,.doc-body ol{padding-left:22px}
.doc-body ul{list-style:disc}
.doc-body ol{list-style:decimal}
.doc-body li+li{margin-top:6px}
.doc-body a{text-decoration:underline;text-underline-offset:2px;overflow-wrap:anywhere}

/* Согласие на cookie */
.ck{position:fixed;inset:auto 0 0;z-index:55;display:flex;flex-wrap:wrap;align-items:center;justify-content:space-between;gap:14px 32px;padding:16px var(--gut);background:var(--ink);color:#fff;border-top:1px solid var(--line-dark)}
.ck p{flex:1 1 420px;max-width:92ch;font-size:14px;line-height:1.5;color:var(--on-dark-muted)}
.ck a{color:#fff;text-decoration:underline;text-underline-offset:2px}
.ck-act{display:flex;gap:10px}
.ck .btn{min-height:44px;padding:8px 24px}

/* ---------- адаптив ---------- */
@media (max-width:1180px){
  .nav{display:none}
  .hdr-act{margin-left:auto}
  .burger{display:grid}
  .login{display:none}
  .pr-grid{grid-template-columns:repeat(2,minmax(0,1fr))}
  .plan--hot{transform:none}
  .q-grid{grid-template-columns:repeat(4,minmax(0,1fr))}
  .q-grid .q-card:nth-child(n){margin-top:0}
  .q-grid .q-card:nth-child(even){margin-top:40px}
  .calc{grid-template-columns:1fr;gap:0}
  .calc .op,.calc .op:nth-of-type(2){position:relative;top:auto;left:auto;translate:none;justify-self:center;margin-block:-12px}
  .calc .op:first-of-type{rotate:90deg}
}
@media (max-width:960px){
  .hero-in{grid-template-columns:1fr;min-height:0;padding-top:120px;padding-bottom:0}
  .wall{height:520px;margin-inline:calc(-1*var(--gut));-webkit-mask-image:linear-gradient(180deg,transparent 0,#000 14%,#000 86%,transparent 100%);mask-image:linear-gradient(180deg,transparent 0,#000 14%,#000 86%,transparent 100%)}
  .wall-tilt{inset:-10% -8%;gap:12px}
  .wall-track{gap:12px}
  .ws-grid,.sv-stats{grid-template-columns:1fr}
  .stat{min-height:0}
  .steps::before,.step-dot{display:none}
  .step{grid-template-columns:1fr;gap:40px}
  .step:nth-child(even) .step-copy{order:0}
  .step-wide{padding-top:0;text-align:left}
  .step-wide h3{margin-inline:0}
  .fmt-tabs{justify-content:flex-start}
  .fd{grid-template-columns:1fr}
  .fd-side{position:static;grid-template-columns:minmax(0,320px)}
  .ch-grid{grid-template-columns:1fr 1fr}
  .ch,.ch:nth-child(4),.ch:nth-child(5){grid-column:span 1}
  .ch:nth-child(5){grid-column:span 2}
  .faq-in{grid-template-columns:1fr}
  .faq-side{position:static}
  .faq-side .ico-tile{display:none}
  .tg-card{grid-template-columns:1fr;min-height:0;padding-top:240px}
  .tg-copy{grid-column:1}
  .reasons-idx{grid-template-columns:1fr;gap:16px}
}
@media (max-width:640px){
  /* на телефоне форматы — один ряд с прокруткой, высота кадра фиксированная */
  .fmt-panel{padding:12px}
  .fmt-row{--gap:8px}
  .fmt figcaption{margin-top:8px;gap:1px}
  .fmt figcaption b{font-size:14px}
  .fmt figcaption small{font-size:9px;letter-spacing:0}
  .fmt figcaption span{font-size:11px}
  .fmt-tabs{flex-wrap:nowrap;justify-content:flex-start;overflow-x:auto;scrollbar-width:none;margin-inline:-20px;padding:2px 20px}
  .fmt-tabs::-webkit-scrollbar{display:none}
  .fmt-tab{padding:11px 16px;font-size:14px}
  body{font-size:16px}
  .hdr-in{height:64px;gap:12px}
  .hdr .btn{display:none}
  .lang{display:none}
  /* Первый экран плотнее: заголовок выше, бейджи и кнопка в одну строку на любой ширине телефона */
  .hero-in{grid-template-columns:minmax(0,1fr);padding-top:88px;gap:24px}
  .hero h1{margin-bottom:20px}
  .hero-for{margin-bottom:20px}
  .hero-for p{margin-bottom:10px}
  .hero .lead{margin-bottom:24px}
  .hero .chips{flex-wrap:nowrap;gap:6px}
  .hero .chip{padding:.45em .7em .5em;font-size:clamp(12px,4.2vw,19px);white-space:nowrap}
  .hero-cta .btn{width:100%;justify-content:space-between;gap:8px;padding-left:18px;font-size:clamp(11.8px,3.7vw,15px);white-space:nowrap}
  .hero-cta .btn .btn-ar{flex:none;width:36px;height:36px}
  .wall{height:440px}
  .q-grid{grid-template-columns:repeat(2,minmax(0,1fr));gap:10px}
  .pr-grid{grid-template-columns:1fr}
  .ch-grid{grid-template-columns:1fr}
  .ch:nth-child(5){grid-column:span 1}
  .mk{font-size:9.5px}
  .qa p{padding-right:0}
  .super::before{background:linear-gradient(0deg,rgba(13,13,11,.95) 0%,rgba(13,13,11,.75) 55%,rgba(13,13,11,.2) 100%)}
  .super{align-items:flex-end;padding-top:220px}
  .super .sec{padding-bottom:64px}
  .rv-ctrl .btn{display:none}
  .ws-lang{flex-direction:column;gap:14px}
  .fd-card{padding:28px 22px}
  .pull{padding-left:18px}
}

@media (prefers-reduced-motion:reduce){
  html{scroll-behavior:auto}
  .rv{opacity:1;transform:none;transition:none}
  .wall-track,.ticker-track,.ws-lang .ico{animation:none}
  .q-card img,.tg-bg img{transition:none}
  .qa::details-content{transition:none}
  .btn,.ws-card,.ch,.q-card{transition:none}
}